Wellabe announced Nov. 5 the launch of MyWellabe.com, an enhanced customer portal designed to make it easier for policyholders to manage their coverage, access well-being resources, and engage with the company online.

MyWellabe.com brings together Wellabe’s brand identity, the best features of its previous online portal, and insights gained from the success of Wellabe Rewards to create an exceptional, seamless experience for customers. The new site reflects direct feedback from policyholders and data from customer journeys that helped Wellabe identify the tools, resources, and features that drive ongoing engagement.

“Customers told us they want a digital experience that is simple, useful, and easy to navigate,” said Susan Kelly, AVP, Customer Engagement and Innovation. “MyWellabe.com reflects what we heard and represents an important step forward in providing customers with convenient access to their policy information, self-service tools, and well-being resources in one connected experience.”

Developed through collaboration among Customer Experience and teams across the organization, MyWellabe.com supports Wellabe’s strategic focus on customer engagement and is designed to:

• Enhance the overall digital customer experience
• Increase customer self-service capabilities
• Strengthen customer engagement and brand loyalty

The launch follows extensive work to understand what customers value most in a digital experience. Wellabe used direct customer feedback to prioritize features that provide easier access to policy management, well-being tools, and other value-added resources.

“MyWellabe.com is more than a new website. It is a platform we can continue building upon as customer expectations and technology evolve,” said Kelly. “By listening to our customers and working across the organization, we are creating a more connected experience that helps customers get greater value from their relationship with Wellabe.”

The launch is the latest step in Wellabe’s continuing effort to be a leading digital insurance company. Additional improvements are planned through the end of 2026 and into 2027. These enhancements will further expand automation and self-service while helping Wellabe remain competitive in a rapidly evolving digital marketplace and fulfill its purpose to empower people to be well. Customers can access the new portal at MyWellabe.com.

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