Let's do more, worry less, and make every day better. Since 1929, we have provided solutions to help our customers protect their health and financial well-being. Every day we show we care through our shared values and doing what’s right. We’ll always be here helping people be well so they can prepare for tomorrow and live better today.
The name Wellabe comes from the phrase, “We’ll always be.” It’s who we’ve been and who we’ll always be.
Our company was founded by Watson Powell in 1929 as American Republic Insurance Company. From the beginning with 200 charter policies, our company was dedicated to providing personal insurance services at an affordable price.
Through sound fiscal responsibility, our young company survived the Great Depression, which came just six months later. By 1945, our company moved beyond our Iowa borders to do business in a second state, Minnesota, rapidly followed by more states. And today, Wellabe’s six insurance companies are licensed in 49 states and the District of Columbia and are recognized by AM Best as having excellent financial strength.
Mr. Powell’s vision was to create a company founded on the principal of caring. While we have seen tremendous growth over the years, that same caring attitude has carried on to today and will continue to carry on for the next 100 years as we unify under our new brand, Wellabe.
We are in a people helping people business, and our entire team is dedicated to always being here for our customers. That’s actually where the name Wellabe comes from – the phrase “we’ll always be.” We’ll always be here for our customers, fulfilling our promises and helping them be well. Even nearly 95 years later, we are still caring for our customers, pushing boundaries, embracing growth, and transforming our organization.
Wellabe is committed to fostering an internal culture of inclusivity, well-being, and development so each of our team members can succeed. We provide employee resource groups, innovative professional learning and development opportunities, competitive benefits programs and more, because we are focused on creating an environment where employees can thrive.
Dani Whitlow has been a Wellabe employee for 23 years. She says her role as a Technical Business Analyst parallels her scrapbooking hobby.
Working at Wellabe is very rewarding! We have a great group of employees who rally to support one another in all efforts. You’ll find people willing to back others up, jump on a call at moment’s notice, or offer guidance to find the best solution. People helping people — it’s what we do internally — and I feel the Wellabe name speaks to what we are doing together as a team and what we do for our customers too.
Angie Kurcz
Quality Assurance Manager
Wellabe employees are connected by shared experiences, a common purpose, and a passion to help others. We know what we do matters. We have a deep desire to positively impact lives and build a world where people are empowered to be well — well prepared, well protected, and well loved.
Administers for American Family Mutual Insurance Company, S.I., American Family Insurance Company, Continental General Insurance Company, Central Reserve Life Insurance Company, and Provident American Life Insurance Company
Administers for Ability Insurance Company and Knights of Columbus Health and Accident Division
Administers for Pioneer Mutual Life Insurance Company
